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Highlights from Apple’s keynote event Photos From Brooklyn Academy of Music Press Contacts Apple Media Helpline,media.help@apple.com,(408) 974-2042

New iPad Pro with all-screen design is most advanced, powerful iPad ever 11-inch and 12.9-inch Models Feature Liquid Retina Display, Powerful A12X Bionic Chip and Face ID New York — Apple today introduced the new iPad Pro with all-screen design and next-generation performance, marking the biggest change to iPad ever. The all-new design pushes 11-inch and 12.9-inch Liquid Retina displays to the edges of iPad Pro and integrates Face ID to securely unlock iPad with just a glance. 1 The A12X Bionic chip with next-generation Neural Engine in iPad Pro outperforms most PC laptops and offers a new USB-C connector, Gigabit-class LTE, and up to 1TB of storage to enable powerful new mobile workflows. 2 With over a million apps designed to take advantage of the large Multi-Touch display, including next-generation apps like Photoshop CC on iPad (coming 2019), the new iPad Pro will push what users can do on a computer further than ever before.  A second-generation Apple Pencil magnetically at

All-new MacBook Air takes flight New York — Apple today introduced an all-new MacBook Air , bringing a stunning 13-inch Retina display, Touch ID, the latest processors and an even more portable design to the world’s most loved notebook. Delivering the all-day battery life it’s known for, the new MacBook Air is available in three gorgeous finishes — gold, space gray and silver. The most affordable Retina-display Mac ever also includes an Apple-designed keyboard, a spacious Force Touch trackpad, faster SSDs, wide stereo sound, the Apple T2 Security Chip and Thunderbolt 3, making the new MacBook Air the perfect notebook to take with you everywhere you go.  “The first MacBook Air revolutionized Mac with its thin wedge-shaped aluminum design. It forever changed the entire industry for portable computers and became the world’s most loved notebook,” said Philip Schiller, Apple’s senior vice president of Worldwide Marketing. “Redesigning MacBook Air started with a stunning Retina display an

New Mac mini packs a huge punch Five Times the Performance, 6-Core Processors, More Memory Capacity, All-Flash Storage and More New York — Apple today gave Mac mini a massive increase in performance. Now with quad- and 6-core processors, up to 64GB of faster memory and blazing fast all-flash storage, the new Mac mini delivers an insane five times faster performance, making it the most powerful Mac mini ever made. 1 And with Thunderbolt 3 ports, the Apple T2 Security Chip and a 10Gb Ethernet option, the new Mac mini is a faster and more capable desktop that can do so much more. “Mac mini is loved by customers for its ability to be used in incredibly diverse environments — from casual desktop use, to live professional performances, to multiple Mac mini computers powering through video renderings and compiling software code, to racks of thousands in giant app build farms — anywhere a small-but-mighty Mac is needed to get the job done,” said Philip Schiller, Apple’s senior vice presid

The secret world of Mac mini Helping to Power Dierks Bentley, Peter Pan and the Apps in Your Pocket From the moment Dierks Bentley’s voice explodes into the California night air, the Shoreline Amphitheatre in Mountain View finds itself on a Mountain High. That’s the name of the 14-time Grammy nominee’s latest tour — and that tour doesn’t go anywhere without Mac mini.  Introduced as a smaller and more affordable desktop computer by Apple in 2005, Mac mini’s power and versatility have made it a favorite of developers around the world for every stage of the app creation process, from tinkering to testing and simulating at scale. As a result, it’s been instrumental in creating, powering and perfecting some of the world’s most popular apps. “Candy Crush, Shopify, Day One — so many of your favorite apps and games run on Mac mini. It’s truly the Swiss Army knife of computers,” says Brian Stucki of MacStadium, which manages nearly 8,000 Mac mini systems in co-location data centers for a wi

iOS 12.1 brings Group FaceTime and new emoji to iPhone and iPad Depth Control in Camera Preview and Dual SIM Support Comes to iPhone X S , iPhone X S Max and iPhone X R iOS 12.1 will be available Tuesday, October 30, bringing Group FaceTime and more than 70 new emoji to iPhone and iPad. FaceTime changed the way people communicate and share important moments, and now with Group FaceTime, it’s easy to chat with more people than ever before — from 2 to 32 people. iOS 12.1 also brings Depth Control in real-time preview and Dual SIM support to iPhone X S , iPhone X S Max and iPhone X R customers. Group FaceTime With iOS 12.1, FaceTime is more fun and flexible, with simple ways to add another person, join an active FaceTime call, or use the same camera effects available in Messages to add stickers, filters or appear to friends and family as an Animoji or Memoji. When an invitation is received, people can choose to join using audio or video from iPhone, iPad and Mac. Additional featu

iPhone X R now available around the world At 8 a.m. local time on Friday, October 26, the new iPhone X R went on sale around the world. iPhone X R combines breakthrough technologies from iPhone X S in an all-screen glass and aluminum design, featuring a stunning 6.1-inch Liquid Retina display — the most advanced LCD in a smartphone. The customers below were among the first to own the full spectrum of the colorful line up. Apple Covent Garden, London Apple Orchard Road, Singapore Apple 王府井, Beijing Apple 渋谷, Tokyo Press Contacts Nick Leahy,Apple, nleahy@apple.com, (408) 862-5012 Abby Reisinger,Apple,areisinger@apple.com,(669) 227-3527 Apple Media Helpline,media.help@apple.com,(408) 974-2042

Shot on iPhone X S : Users share their Portrait mode photos with Depth Control Photographers from around the world are capturing stunning photographs on iPhone X S using Portrait mode, taking advantage of its new Depth Control feature that makes it possible to adjust the depth of field to create photos with a sophisticated bokeh effect. An update coming soon brings Depth Control to real-time preview, allowing photographers to change the amount of background blur before the shot is taken. These images pulled from the #ShotoniPhone tag across social media highlight the enhanced Portrait mode on iPhone X S , showing advanced photography techniques that everyone can use. For tips and techniques to help capture great photos and videos on iPhone, visit apple.com/iphone/photography-how-to/ .  Press Contacts Andrew Kelly,Apple,andrewkelly@apple.com,(669) 283-1423 Apple Media Helpline,media.help@apple.com,(408) 974-2042

iPhone X R : The reviews are in Reviewers around the world have put iPhone X R through its paces and are sharing their impressions of the newest member of the iPhone family. That includes everything from its 6.1-inch Liquid Retina display, advanced camera system that creates dramatic portraits using a single camera lens, all-day battery life and six beautiful finishes; white, black, blue, yellow, coral and (PRODUCT)RED. Here are some of the reviewers’ reactions: Digital Trends “The colors are stunning, battery life is great, Face ID is still industry-leading technology, iOS gestures are intuitive, the camera is superb, and performance is fantastic. This is the iPhone to buy.” Daring Fireball “Dollar for dollar, the iPhone] X R is almost certainly the best iPhone Apple has ever made.” [Tom's Guide “iPhone X R delivers fast performance, great cameras and longer battery life than other flagship phones, all in a colorful and affordable package.” Mashable “The iPhone X R i

Top apps make everyday tasks even easier with Siri Shortcuts Top apps are integrating Siri Shortcuts, making favorite apps even easier to use with a simple tap or by asking Siri. Now available with iOS 12, shortcuts use powerful on-device intelligence to help users get things done faster, whether it’s commuting, being more productive, staying healthy, and more. Here are some top apps that now offer Siri Shortcuts. Morning Starters Morning routines are now easier with Siri Shortcuts. Weather reports from top apps like The Weather Channel, CARROT and Dark Sky are quickly delivered with simple voice requests like “radar,” “rain report” and “UV index.” Citymapper helps manage the morning commute with real-time departures, line status and disruption alerts, and whether you travel by bus, train, bikeshare or Uber, using Siri Shortcuts on the Transit app makes it a snap to get where you need to go. Productivity Tools Siri Shortcuts help users tackle daily tasks in an instant. With just a

iPhone X R available for pre-order on Friday, October 19 The new iPhone X R , integrating breakthrough technologies from iPhone X S in an all-screen glass and aluminum design featuring a stunning 6.1-inch Liquid Retina display 1 — the most advanced LCD in a smartphone — and six beautiful finishes will be available for customers to pre-order beginning Friday, October 19 at 12:01 a.m. PST on apple.com and the Apple Store app. iPhone X R is packed with the newest technologies including the A12 Bionic chip with next-generation Neural Engine, the smartest and most powerful chip in a smartphone, which unlocks new experiences for immersive AR, games and photography, while still delivering all day battery life, lasting up to an hour and a half longer than iPhone 8 Plus. iPhone X R features an advanced wide-angle lens camera with an all-new sensor that delivers Smart HDR and faster auto-focus, while a 30 percent larger sensor with larger and deeper pixels improves image fidelity and low

Adobe previews Photoshop CC on iPad and new apps for creative pros Today at Adobe MAX, Adobe previewed Photoshop CC on iPad, Project Aero, a tool that enables creators to design AR experiences, and Project Gemini, a drawing app. Adobe also introduced Premiere Rush CC, the first all-in-one, easy-to-use video editing app for social media creators. Redesigned for a modern touch experience, Photoshop CC on iPad will deliver the power and precision of its desktop counterpart. Photoshop CC on iPad will let users open and edit native PSD files using Photoshop’s industry-standard image-editing tools and will feature the familiar Photoshop layers panel. With Photoshop CC across devices, coming first to iPad in 2019, you will be able to start your work on an iPad and seamlessly roundtrip all of your edits with Photoshop CC on the desktop via Creative Cloud.  Adobe previewed Project Aero, a new cross-device AR authoring tool that enables creators to design augmented reality experiences. Pr

What Businessweek got wrong about Apple The October 8, 2018 issue of Bloomberg Businessweek incorrectly reports that Apple found “malicious chips” in servers on its network in 2015. As Apple has repeatedly explained to Bloomberg reporters and editors over the past 12 months, there is no truth to these claims. Apple provided Bloomberg Businessweek with the following statement before their story was published: Over the course of the past year, Bloomberg has contacted us multiple times with claims, sometimes vague and sometimes elaborate, of an alleged security incident at Apple. Each time, we have conducted rigorous internal investigations based on their inquiries and each time we have found absolutely no evidence to support any of them. We have repeatedly and consistently offered factual responses, on the record, refuting virtually every aspect of Bloomberg’s story relating to Apple. On this we can be very clear: Apple has never found malicious chips, “hardware manipulations” or vul

Apple brings more than 70 new emoji to iPhone with iOS 12.1 More than 70 new emoji will be coming soon to iPhone, iPad, Apple Watch and Mac, including new characters with red hair, gray hair and curly hair, a new emoji for bald people, more emotive smiley faces and additional emoji representing animals, sports and food. The new emoji are available in today’s developer and public beta previews of iOS 12.1, and will be available in upcoming software updates for iOS, macOS and watchOS. Emoji are used by people all over the world to communicate. iOS 12.1 brings even more characters to the keyboard that better represent global users, including new emoji for moon cake, red gift envelope and nazar amulet. Sports fans will celebrate the addition of new emoji for softball, frisbee and lacrosse, while outdoor adventurers will enjoy new characters for luggage, compass and a hiking boot to accompany the existing climbing emoji. Beautifully designed characters for the llama, mosquito, swan and

Apple adds support for contactless student ID cards in Wallet iPhone and Apple Watch Make Getting Around Campus Easier Than Ever Starting today, students at three universities are among the first to enjoy the convenience of using just their iPhone and Apple Watch to get around on and off campus. At Duke University and the Universities of Alabama and Oklahoma, students can now add their ID card to Apple Wallet and use it to pay quickly and easily for laundry, coffee or lunch, and even get into their dorms, the gym or the school library. “iPhone and Apple Watch have brought us into a new era of mobility, helping to transform everyday experiences,” said Jennifer Bailey, Apple’s vice president of Internet Services. “When we launched Apple Pay, we embarked on a goal to replace the physical wallet. By adding transit, loyalty cards and contactless ticketing we have expanded the capabilities of Wallet beyond payments, and we’re now thrilled to be working with campuses on adding contactless

Shot on iPhone X S : Users share their best Amateurs and pros alike are taking advantage of the breakthrough 12MP dual camera system on iPhone X S and iPhone X S  Max. New features like Smart HDR, advanced bokeh in Portrait mode and the ability to change the depth of field with Depth Control are all huge improvements in state-of-the-art photographic techniques that everyone can use. These images were pulled from the passionate and talented users who post every day to #ShotoniPhone across social media. For tips and techniques to help capture great photos and videos on iPhone, visit: apple.com/iphone/photography-how-to/ . Press Contacts Alex Kirschner,Apple,alexkirschner@apple.com ,(408) 974-2479 Michele Wyman,Apple,michele_wyman@apple.com,(669) 276-1208 Apple Media Helpline,media.help@apple.com,(408) 974-2042

Everyone Can Create curriculum brings creative expression to every subject, now available on Apple Books New, Free Guides for Drawing, Music, Video and Photos Unleash Student Creativity Apple today announced its Everyone Can Create curriculum is now available on Apple Books . Designed to help unleash kids’ creativity throughout their school day, Everyone Can Create teaches students to develop and communicate ideas through drawing, music, video and photos on iPad. The new, free project guides give teachers fun and meaningful tools to easily fold these skills into any lesson, assignment and subject. Everyone Can Create joins Apple’s successful Everyone Can Code initiative as one-of-a-kind programs for teachers that keep students excited and engaged. For more than 40 years, Apple has worked alongside educators to help them foster creativity in the classroom. The Everyone Can Create project guides were developed in collaboration with educators and creative professionals to help kids exp