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ECG app and irregular rhythm notification on Apple Watch available today across Europe and Hong Kong The ECG app on Apple Watch Series 4, a direct-to-consumer product that enables customers to take an electrocardiogram right from their wrist, is available in Hong Kong and 19 European countries, including France, Germany, Italy, Spain and the United Kingdom. In addition to receiving De Novo clearance in the US from the FDA, the ECG app 1 and irregular rhythm notification 2 are now CE marked and cleared in the European Economic Area. Part of the free watchOS 5.2 software update, the ECG app can capture heart rhythm on demand in a moment when users experience symptoms such as a rapid or skipped heart beat and help provide clinically important data to physicians. The irregular rhythm notification feature on Apple Watch occasionally checks heart rhythm in the background and sends a notification if an irregular heart rhythm that appears to be atrial fibrillation (AFib) is identified.  T

Art and form: Dancer Hope Boykin explores freedom with AirPods In her own words, Hope Boykin is a creator. She’s an educator, a mover and a motivator. And she’s also a bit of a techie. A self-proclaimed early adopter, Boykin laughs at her sometimes extreme lengths to get the latest iPhone, or strategically enlisting fellow company members to pick up AirPods for her while she was traveling in 2016. “I knew they were going to change everything,” Boykin says. At rehearsal, colleagues grilled her about whether they would like them, using Boykin as their own personal gadget reviewer. Boykin even relies on her AirPods to drown out the world during her physical therapy (PT), putting herself in a bubble, from the PT table to her subway ride home. Today, AirPods are the world’s most popular wireless headphone. “When I’m on the train and I look down the line of the subway, everyone has AirPods in,” she says. A dancer performing with the Alvin Ailey American Dance Theater (AAADT) for 19 year

Highlights from Apple’s keynote event Press Contact Apple Media Helpline,media.help@apple.com,(408) 974-2042

Apple unveils Apple TV+, the new home for the world’s most creative storytellers Apple’s Original Video Subscription Service in the All-New Apple TV App will Give Users Access to Exclusive Original Shows, Movies and Documentaries Cupertino, California — Apple today announced Apple TV+, the new home for the world’s most creative storytellers featuring exclusive original shows, movies and documentaries, coming this fall. Apple TV+, Apple’s original video subscription service, will feature a brand new slate of programming from the world’s most celebrated creative artists, including Oprah Winfrey, Steven Spielberg, Jennifer Aniston, Reese Witherspoon, Octavia Spencer, J.J. Abrams, Jason Momoa, M. Night Shyamalan, Jon M. Chu and more. On the Apple TV app, subscribers will enjoy inspiring and authentic stories with emotional depth and compelling characters from all walks of life, ad-free and on demand. “We’re honored that the absolute best lineup of storytellers in the world — both in fro

Apple introduces Apple Arcade — the world’s first game subscription service for mobile, desktop and the living room Apple Arcade will Feature Brand New, Original Games from Acclaimed Indie Developers, Major Studios and Legendary Creators Hironobu Sakaguchi, Ken Wong and Will Wright Cupertino, California — Apple today announced Apple Arcade, a game subscription service that will feature over 100 new and exclusive games, including original releases from renowned creators Hironobu Sakaguchi, Ken Wong, Will Wright and dozens more. Apple Arcade games will redefine games and be curated based on originality, quality, creativity, fun and their appeal to players of all ages. Apple Arcade will give customers the freedom to try any game from its handpicked collection of titles that are all-you-can-play, have no ads, ad tracking or additional purchases, and respect user privacy. The App Store is the world’s most successful and vibrant gaming platform with nearly 300,000 free and paid games. Fre

Introducing Apple Card, a new kind of credit card created by Apple Built on Simplicity, Transparency and Privacy, and Designed to Help Customers Lead a Healthier Financial Life Cupertino, California — Apple today announced Apple Card, an innovative, new kind of credit card created by Apple and designed to help customers lead a healthier financial life. Apple Card is built into the Apple Wallet app on iPhone, offering customers a familiar experience with Apple Pay and the ability to manage their card right on iPhone. Apple Card transforms the entire credit card experience by simplifying the application process, eliminating fees, encouraging customers to pay less interest and providing a new level of privacy and security. Available in the US this summer, Apple Card also offers a clearer and more compelling rewards program than other credit cards with Daily Cash, which gives back a percentage of every purchase as cash on customers’ Apple Cash card each day. “Apple Card builds on the tr

Apple launches Apple News+, an immersive magazine and news reading experience Subscribers to Enjoy Personalized, Comprehensive Access to Over 300 Publications Within Apple News Cupertino, California — Apple today announced Apple News+, a new subscription service that brings together over 300 popular magazines, leading newspapers and digital publishers into a beautiful, convenient and curated experience within the Apple News app. Available in the US and Canada, Apple News+ presents the best and most relevant articles to meet any range of interests from renowned publications such as Vogue, National Geographic Magazine, People, ELLE, The Wall Street Journal and Los Angeles Times. Apple News+ adds an even more expansive collection of high-quality stories to the free experience of Apple News, which is the No. 1 news app and delivers current events coverage from trusted sources. 1 All Apple News users in the US, Canada, UK and Australia can continue to enjoy the free news experience with

AirPods, the world’s most popular wireless headphones, are getting even better New AirPods Are Powered by the New H1 Chip and Feature 50 Percent More Talk Time, Hands-Free “Hey Siri” and the Option of a Wireless Charging Case Cupertino, California — Apple today announced new AirPods , the second generation of the world’s most popular wireless headphones. AirPods revolutionized the wireless audio experience with a breakthrough design and the new AirPods build on the magical experience customers love. The new Apple-designed H1 chip, developed specifically for headphones, delivers performance efficiencies, faster connect times, more talk time and the convenience of hands-free "Hey Siri.” AirPods come with either a standard charging case or a new Wireless Charging Case for convenient charging at home and on the go. The new AirPods and AirPods with Wireless Charging Case are available to order on apple.com and the Apple Store app starting today, and in Apple Stores beginning next we

Apple teams with media literacy programs in the US and Europe New Initiative to Encourage Critical Thinking and Empower Students to be Better Informed Cupertino, California — Apple today announced a new initiative in support of leading nonprofit organizations in the US and Europe that offer nonpartisan, independent media literacy programs. The News Literacy Project (NLP) and Common Sense in the US and Osservatorio Permanente Giovani-Editori in Italy will each receive support from Apple to advance their efforts in empowering young people with the critical thinking skills necessary in today’s digital age. “News literacy is vital to sustaining a free press and thriving democracy, and we are proud to be collaborating with organizations on the front lines of this effort,” said Tim Cook, Apple’s CEO. “We’ve been impressed by the important work being done by the News Literacy Project, Common Sense and Osservatorio, empowering young people to be active and engaged citizens.” “Apple News is

iMac gets a 2x performance boost Cupertino, California — Apple today updated its iMac line with up to 8-core Intel 9th-generation processors for the first time and powerful Vega graphics options, delivering dramatic increases in both compute and graphics performance. From consumers to pros alike, users will notice their iMac is faster for everyday tasks all the way up to the most demanding pro workloads. This boost in performance, combined with its gorgeous Retina display, sleek all-in-one design, quiet operation, fast storage and memory, modern connectivity and macOS Mojave, makes iMac the world’s best desktop. “Customers are going to love the huge boost in iMac performance. With up to 8-core processors and powerful Vega graphics, the iMac lineup is stronger than ever,” said Tom Boger, Apple’s senior director of Mac Product Marketing. “With its stunning Retina display, amazing design, twice the performance, and macOS Mojave that our customers love, iMac is by far the best desktop i

All-new iPad Air and iPad mini deliver dramatic power and capability 10.5-Inch iPad Air Offers High-End Features and Performance at a Breakthrough Price 7.9-Inch iPad mini Brings Apple Pencil Support, Advanced Retina Display and the A12 Bionic Chip to a Beloved Design Cupertino, California — Apple today introduced the all-new iPad Air in an ultra-thin 10.5-inch design, offering the latest innovations including Apple Pencil 1 support and high-end performance at a breakthrough price. With the A12 Bionic chip with Apple’s Neural Engine, the new iPad Air delivers a 70 percent boost in performance and twice the graphics capability, and the advanced Retina display with True Tone technology is nearly 20 percent larger with over half a million more pixels. 2 Apple today also introduced the new 7.9-inch iPad mini , a major upgrade for iPad mini fans who love a compact, ultra-portable design packed with the latest technology. With the A12 Bionic chip, the new iPad mini is a powerful multi-

Stanford Medicine announces results of unprecedented Apple Heart Study Over 400,000 People Participated in Study Using Apple Watch Stanford Medicine today reported results of the Apple Heart Study , the largest study ever of its kind, which enrolled over 400,000 participants from all 50 states in a span of only eight months. Apple and Stanford created the study to evaluate Apple Watch’s irregular rhythm notification, which occasionally checks the heart's rhythm in the background and sends a notification if an irregular heart rhythm appears to be suggestive of atrial fibrillation (AFib). As part of the study, if an irregular heart rhythm was identified, participants received a notification on their Apple Watch and iPhone, a telehealth consultation with a doctor and an electrocardiogram (ECG) patch for additional monitoring. “We are proud to work with Stanford Medicine as they conduct this important research and look forward to learning more about the impact of Apple Watch alongsi

Addressing Spotify’s claims We believe that technology achieves its true potential when we infuse it with human creativity and ingenuity. From our earliest days, we’ve built our devices, software and services to help artists, musicians, creators and visionaries do what they do best. Sixteen years ago, we launched the iTunes Store with the idea that there should be a trusted place where users discover and purchase great music and every creator is treated fairly. The result revolutionized the music industry, and our love of music and the people who make it are deeply engrained in Apple. Eleven years ago, the App Store brought that same passion for creativity to mobile apps. In the decade since, the App Store has helped create many millions of jobs, generated more than $120 billion for developers and created new industries through businesses started and grown entirely in the App Store ecosystem. At its core, the App Store is a safe, secure platform where users can have faith in the ap

Apple to host annual Worldwide Developers Conference June 3-7 in San Jose Cupertino, California — Apple today announced it will host its annual Worldwide Developers Conference in San Jose from June 3 through June 7 at the McEnery Convention Center. Now in its 30th year, Apple’s biggest event will bring together the world’s most innovative and creative developers. With more than 1.4 billion devices now running iOS, macOS, watchOS or tvOS, WWDC 2019 will give attendees insight into the future of these platforms and work alongside the Apple engineers behind the technologies and frameworks developers rely on. WWDC 2019 will deliver the latest Apple news from the keynote stage and celebrate the breakthrough work of developers who are creating new experiences in areas including machine learning, augmented reality, health and fitness, and more. This year’s program will feature technical sessions, hands-on labs and guest speakers to provide Apple’s existing developer community and the next g

Apple announces expanded coding initiatives in Singapore and Indonesia Swift App Development Courses Grow in Singapore Second Apple Developer Academy Launches in Indonesia Apple today increased its commitment to coding and education in Southeast Asia with the expansion of its App Development with Swift curriculum at partner schools in Singapore and the opening of Indonesia’s second Apple Developer Academy in Surabaya, offering aspiring developers the skills they need to thrive in today's app economy. Singapore: Swift App Development Courses Come to SUTD, RMIT Online and the Pathlight School The Singapore University of Technology and Design and RMIT Online have launched app development courses using Apple’s App Development with Swift curriculum for adult learners, supported by the local government's SkillsFuture Singapore agency. Pathlight School, Singapore’s first autism-focused school, will offer a Swift Accelerator program for its secondary students. This builds on the S

Apple releases 13th annual Supplier Responsibility Progress Report Milestones Achieved in Environmental Protection, Education Initiatives Expanded Cupertino, California — Apple today released its 13th annual Supplier Responsibility Progress Report detailing how the company is expanding educational opportunities and protecting the planet’s resources. As of 2018, 17.3 million supplier employees have been trained on workplace rights, and 3.6 million have received advanced education and skills training. All final assembly sites for iPhone, iPad, Mac, Apple Watch, AirPods and HomePod are now certified Zero Waste to Landfill, while conserving billions of gallons of water and reducing greenhouse gas emissions. “In everything we do, people come first,” said Jeff Williams, Apple’s chief operating officer. “We are constantly raising the bar for ourselves and our suppliers because we are committed to the people who make our products possible as well as the planet we all share. This year, we’r

Siri Shortcuts boost health and fitness routines Snoww, Qardio, HomeCourt and Dexcom Now Feature Siri Shortcuts Starting and maintaining health and fitness routines gets even easier as more apps offer Siri Shortcuts, joining the thousands that have integrated shortcuts since their introduction with iOS 12. Using powerful on-device intelligence, Siri Shortcuts help people get things done faster across iPhone, iPad, Apple Watch, HomePod, AirPods and CarPlay, allowing them to easily access and use their favorite apps with just a tap or by asking Siri. Track Performance and Enhance Training New Siri Shortcuts provide performance stats in real time and help make training easier. Skiers hitting the slopes this season can use Siri Shortcuts on the Snoww app to start a run (just say, “Hey Siri, let’s ski!”) and get information about the speed, elevation drops and distance traveled by simply raising their wrist to trigger Siri on Apple Watch (“Hey Siri, how was my run?”). In HomeCourt’s l