eNetFlash

Apple Antara opens its doors to Mexico City Apple opened Apple Antara in Mexico today, welcoming thousands of customers in the vibrant Polanco district of Mexico City. Press Contacts Nick Leahy,Apple, nleahy@apple.com, (408) 862-5012 Ashley Rivera,Apple,ashley_rivera@apple.com,(408) 862-1381 Apple Media Helpline,media.help@apple.com,(408) 974-2042

Apple Antara opens Friday in Mexico City Apple Antara opens Friday at 5 p.m. in the heart of Mexico City’s vibrant Polanco district. Opening amidst museums, cultural landmarks and premier shopping, the store will welcome customers through 23-foot-tall sliding glass doors to experience all the best of Apple in Mexico. Visitors can discover all of Apple’s latest products, get advice from a Genius and unlock their creativity in a Today at Apple session at Apple’s newest store. “We are thrilled to open our stunning new store in central Mexico City and now welcome even more customers to Apple across this bustling city,” said Deirdre O’Brien, Apple’s senior vice president of Retail + People. “Our amazing team can’t wait to welcome everyone to Apple Antara for the first time on Friday.”  Apple Antara is the first Apple Store of its kind in Latin America, and features a pavilion design. Taking full advantage of Mexico City’s mild climate, the large sliding doors open to create a 20-foot...

New version of the most popular iPad starts shipping tomorrow Featuring a 10.2-Inch Retina Display, Smart Keyboard and Apple Pencil Support iPadOS Now Available With Powerful Multitasking and Creative Capabilities The new seventh-generation iPad starts shipping on Wednesday, September 25 and will arrive in stores beginning later this week. 1  Starting at just $329, the new iPad brings more screen area and support for the full-sized Smart Keyboard, 2 as well as a new iPad experience with iPadOS. The upgrade packs even more value into the most popular and affordable iPad, featuring a stunning 10.2-inch Retina display and the latest innovations including Apple Pencil 3  support, the fast A10 Fusion chip, advanced cameras and sensors, unmatched portability and connectivity, ease of use and great all-day battery life. 4  iPadOS is available today as a free software update for iPad Air 2 and later, all iPad Pro models, iPad 5th generation and later and iPad mini 4...

Apple-launched China Clean Energy Fund invests in three wind farms A Combined 134 Megawatts Supplied to China’s National Power Grid Rising from the hills of Dao County in Hunan Province, China, beyond the city of Yongzhou, a dramatic sight appears on the horizon. Here, the massive blades of wind turbines from the Concord Jing Tang and Concord Shen Zhang Tang wind farms turn rhythmically in the sky. Developed by the Concord New Energy Group Limited, each farm generates 48 megawatts (MW) of clean energy. Along with a 38 MW farm in bordering Hubei province developed by Fenghua Energy Investment Group Co., Ltd., these three clean energy projects are the first investments of the China Clean Energy Fund. Launched in 2018, the China Clean Energy Fund is a new, first-of-its-kind investment fund in China that connects suppliers with renewable energy projects. Apple and 10 of its suppliers in China will invest nearly $300 million by 2022 to develop projects totaling 1 gigawatt of renewable en...

Apple’s new Mac Pro to be made in Texas As part of its commitment to US economic growth, Apple today confirmed that its newly redesigned Mac Pro will be manufactured in Austin, Texas. This latest generation Mac Pro, which was unveiled at Apple’s annual Worldwide Developer Conference in June, will begin production soon at the same Austin facility where Mac Pro has been made since 2013. The new Mac Pro will include components designed, developed and manufactured by more than a dozen American companies for distribution to US customers. Manufacturers and suppliers across Arizona, Maine, New Mexico, New York, Oregon, Pennsylvania, Texas and Vermont, including Intersil and ON Semiconductor, are providing advanced technology. The US manufacturing of Mac Pro is made possible following a federal product exclusion Apple is receiving for certain necessary components. The value of American-made components in the new Mac Pro is 2.5 times greater than in Apple’s previous generation Mac Pro. “...

Oprah’s Book Club starts a new chapter with Apple Powerful Stories to be Celebrated on Apple Books; First Author Interview Premieres Exclusively on Apple TV+ November 1 Cupertino, California — Apple and Oprah Winfrey today announced Oprah’s Book Club will connect a community of readers worldwide to stories that truly matter by today’s most thought-provoking authors. Winfrey, the esteemed producer, actress, talk show host, philanthropist and CEO of OWN, will partner with Apple to build a vibrant, global book club that has the power to both transport and transform people — turning every book into an opportunity for self-discovery, and bringing the world together through reading. Winfrey’s first book selection is “The Water Dancer” by Ta-Nehisi Coates, available for pre-order now on Apple Books  in both ebook and audiobook formats, and debuting tomorrow. 1 Winfrey will interview Coates for the first installment of her new exclusive Apple TV+ series, “Oprah’s Bo...

iPhone 11 Pro, iPhone 11 Pro Max, iPhone 11 and Apple Watch Series 5 arrive in stores iPhone 11 Pro, iPhone 11 Pro Max, iPhone 11 and Apple Watch Series 5 went on sale at 8 a.m. local time on Friday, September 20 around the world.  Apple 丸の内, Tokyo Press Contacts Nick Leahy,Apple, nleahy@apple.com, (408) 862-5012 Ashley Rivera,Apple,ashley_rivera@apple.com,(408) 862-1381 Apple Media Helpline,media.help@apple.com,(408) 974-2042

Apple Fifth Avenue: The cube is back The New York City Landmark Returns Redesigned and Reimagined New York — Apple today previewed the new Apple Fifth Avenue, an entirely reimagined space beneath one of New York City’s most recognized landmarks. With its distinctive, luminous glass cube rising above a newly designed public plaza, Apple Fifth Avenue is ready to resume its place at the heart of one of the world’s most vibrant creative communities. Now nearly double the size of its original version with a higher ceiling and more natural light, Apple Fifth Avenue is a brighter, more expansive space, and the perfect stage for customers to discover and try Apple’s newest products. A new Forum will be home to free, daily Today at Apple programming, which kicks off Saturday with a special series that captures the creative spirit of New York. The area dedicated to Geniuses has also doubled, allowing the team to dramatically increase service capacity. It remains the only Apple retail location...

iPhone 11, iPhone 11 Pro and iPhone 11 Pro Max: The reviews are in Reviewers and creators from around the world are weighing in on iPhone 11, iPhone 11 Pro and iPhone 11 Pro Max. Here are some of their early reactions and images: TechCrunch “iPhone 11’s Night mode is great. It works, it compares extremely well to other low-light cameras and the exposure and color rendition is best in class, period.” The Verge “[iPhone 11 Pro and iPhone 11 Pro Max] are some of the most well-balanced, most capable phones Apple — or anyone — has ever made. They have excellent battery life, processors that should keep them relevant for years to come, absolutely beautiful displays and a new camera system that generally outperforms every other phone, which should get even better with a promised software update later this fall.” Mashable “Apple’s deep software paired with the camera hardware is what sets the iPhone 11 Pro cameras apart and makes zooming between the three cameras...

Apple awards an additional $250 million from Advanced Manufacturing Fund to Corning Harrodsburg, Kentucky — Apple today announced it is awarding $250 million from its Advanced Manufacturing Fund to Corning Incorporated, supplier of precision glass for iPhone, Apple Watch and iPad. Today’s award builds on the $200 million the company received from Apple’s Advanced Manufacturing Fund in May 2017. The combined investment supports Corning’s research and development into state-of-the-art glass processes, equipment and materials integral to the delivery of next-generation consumer devices.     “Apple and Corning’s rich history dates back more than a decade, and our partnership revolutionized glass and transformed the technology industry with the first iPhone,” said Jeff Williams, Apple’s chief operating officer. “This award underscores Apple and Corning’s shared belief in the vital role that ingenuity plays in creating industry-leading products, and the pride that b...

Apple Arcade: It’s time to play When Apple Arcade launches on the App Store on September 19, players around the world will start to get their hands on games that have been years in the making. The developers behind them have woven artistry, curiosity and a lot of heart into a curated selection of diverse, fresh games made possible by Apple Arcade. Here are just a few of their stories. “The Enchanted World” In “The Enchanted World,” players take on the role of a fairy who uses puzzles and challenges to piece back together her collapsing world. For creators and friends Ivan Ramadan and Amar Zubcevic, both 33, the game is much more than that: It’s a metaphor for a child growing up in a time of war. Both Ramadan and Zubcevic grew up in Sarajevo during the conflicts in the Balkans in the 1990s, and both had parents that used creativity to shield them from the violence and danger around them. “Sarajevo was under siege for four years,” says Zubcevic. “There was no electricity … there was ...

Highlights from Apple’s keynote event Photos from Steve Jobs Theater Press Contacts Apple Media Helpline,media.help@apple.com,(408) 974-2042

Apple Arcade invites you to play something extraordinary Groundbreaking Game Subscription Service Launches on the App Store for $4.99 per Month on September 19 Cupertino, California — Apple today announced that Apple Arcade will be available on the App Store on Thursday, September 19 with iOS 13, offering an all-new way to enjoy games without limits. With a subscription to Apple Arcade for $4.99 per month, users get unlimited access to the entire catalog of over 100 new, exclusive games, all playable across iPhone, iPad, iPod touch, Mac and Apple TV. Apple Arcade is launching with a one-month free trial, and users will not find the games on any other mobile platform or subscription service. Apple Arcade games can all be played offline, and a single subscription includes access for up to six family members with Family Sharing. The catalog will exceed 100 games in the coming weeks as new titles are introduced, with more games to come every month. Apple Arcade will be available on Septe...

Apple introduces dual camera iPhone 11 Featuring the Fastest, Most Powerful Chip Ever in a Smartphone, Plus an All-New Dual-Camera System and Even Longer All-Day Battery Life Cupertino, California — Apple today announced iPhone 11 , delivering innovations that make the world’s most popular smartphone even more powerful, improving the features people use the most throughout their day. 1 iPhone 11 introduces a powerful dual-camera system, offering an intuitive camera experience with the highest quality video in a smartphone and Night mode for photos. iPhone 11 is powered by the A13 Bionic chip to perform the most demanding tasks, while getting through an entire day on a single charge, and is designed to withstand the elements with improved water resistance. iPhone 11 comes in six new gorgeous colors, and will be available for pre-order beginning Friday, September 13 and in stores beginning Friday, September 20, starting at just $699 (US). “iPhone 11 is the next generation of iPh...

iPhone 11 Pro and iPhone 11 Pro Max: the most powerful and advanced smartphones Featuring a Stunning Pro Display, A13 Bionic, Cutting-Edge Pro Camera System and Longest Battery Life Ever in iPhone with iPhone 11 Pro Max Cupertino, California — Apple today announced iPhone 11 Pro and iPhone 11 Pro Max , a new pro line for iPhone that delivers advanced performance for users who want the very best smartphone. The new Super Retina XDR display is a pro display with the brightest display ever in an iPhone. The powerful Apple-designed A13 Bionic chip provides unparalleled performance for every task while enabling an unprecedented leap in battery life to easily get through the day. A new triple-camera system provides a pro-level camera experience with an Ultra Wide, Wide and Telephoto camera, delivering huge improvements to low-light photography and offering the highest quality video in a smartphone that is great for shooting action videos. iPhone 11 Pro and iPhone 11 Pro Max ...

Apple unveils Apple Watch Series 5 Featuring an Always-On Retina Display, Built-In Compass and International Emergency Calling Cupertino, California — Apple today announced Apple Watch Series 5 , debuting an Always-On Retina display that never sleeps, so it’s easy to see the time and other important information, without raising or tapping the display. New location features, from a built-in compass to current elevation, help users better navigate their day, while international emergency calling 1 allows customers to call emergency services directly from Apple Watch in over 150 countries, even without iPhone nearby. Apple Watch Series 5 is available in a wider range of materials, including aluminum, stainless steel, ceramic and an all-new titanium. Combined with the power of watchOS 6, users are empowered to take charge of their health and fitness with new features like Cycle Tracking, the Noise app and Activity Trends. “We’ve seen Apple Watch have a meaningful impact o...

Apple announces three groundbreaking health studies In Collaboration with Leading Medical Institutions, Apple to Examine Hearing, Women’s, Mobility and Heart Health Apple today announced three unprecedented medical studies, in partnership with leading academic and research institutions, that will reach more participants than has ever been possible. The studies will be available on the new Research app, 1 which democratizes how medical research is conducted by bringing together academic medical institutions, healthcare organizations and the Apple products customers already make a part of their everyday life. Participants will contribute to potential medical discoveries and help create the next generation of innovative health products. The Research app will be available as a free download in the App Store later this year. “With the Apple Heart Study, we found that we could positively impact medical research in ways that help patients today and that make contributions that will benefi...