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Apple Reports Fourth Quarter Results Services Revenue Reaches All-Time High of $12.5 Billion EPS Sets New Fourth Quarter Record of $3.03 Cupertino, California — October 30, 2019 — Apple today announced financial results for its fiscal 2019 fourth quarter ended September 28, 2019. The Company posted quarterly revenue of $64 billion, an increase of 2 percent from the year-ago quarter, and quarterly earnings per diluted share of $3.03, up 4 percent. International sales accounted for 60 percent of the quarter’s revenue. “We concluded a groundbreaking fiscal 2019 with our highest Q4 revenue ever, fueled by accelerating growth from Services, Wearables and iPad,” said Tim Cook, Apple’s CEO. “With customers and reviewers raving about the new generation of iPhones, today’s debut of new, noise-cancelling AirPods Pro, the hotly-anticipated arrival of Apple TV+ just two days away, and our best lineup of products and services ever, we’re very optimistic about what the holiday quarter has in sto

AirPods Pro arrive in stores around the world AirPods Pro went on sale on Wednesday, October 30, around the world. AirPods Pro join the AirPods family and feature Active Noise Cancellation, Transparency mode, sweat and water resistance, and superior, immersive sound, in an all-new lightweight, in-ear design. Apple 南京东路, Shanghai Apple 表参道, Tokyo Press Contacts Nick Leahy,Apple, nleahy@apple.com, (408) 862-5012 Ashley Rivera,Apple,ashley_rivera@apple.com,(408) 862-1381 Apple Media Helpline,media.help@apple.com,(408) 974-2042

Apple celebrates “The Morning Show,” coming to Apple TV+ November 1 The Original Series Stars Jennifer Aniston, Reese Witherspoon, Steve Carell, Billy Crudup, Mark Duplass, Gugu Mbatha-Raw, Nestor Carbonell, Bel Powley, Karen Pittman, Desean K. Terry and Janina Gavankar Apple celebrated “The Morning Show” today at the global premiere of the original series at Josie Robertson Plaza and David Geffen Hall, Lincoln Center for the Performing Arts in New York City. Written by Kerry Ehrin and directed by Mimi Leder, “The Morning Show” explores the cutthroat world of morning news and the lives of the people who help America wake up in the morning. Told through the lens of two complicated women working to navigate the minefield of high-octane jobs while facing crises in both their personal and professional lives, “The Morning Show” is an unapologetically candid drama that looks at the power dynamics between women and men, and women and women, in the workplace. Beginning November 1, the first

Apple reveals new AirPods Pro, available October 30 All-New Design Features Active Noise Cancellation for Immersive Sound Cupertino, California — Apple today announced AirPods Pro , an exciting addition to the AirPods family that features Active Noise Cancellation and superior, immersive sound in an all-new lightweight, in-ear design. AirPods Pro are available to order on apple.com and the Apple Store app starting today and in stores beginning Wednesday, October 30. “AirPods are the best-selling headphones in the world. The one-tap setup experience, incredible sound and iconic design have made them a beloved Apple product, and with AirPods Pro, we’re taking the magic even further,” said Phil Schiller, Apple’s senior vice president of Worldwide Marketing. “The new in-ear AirPods Pro sound amazing with Adaptive EQ, fit comfortably with flexible ear tips and have innovative Active Noise Cancellation and Transparency mode. We think customers are going to love this new addition to the A

First year of Apple Entrepreneur Camp offers invaluable experiences to 100 innovators Today marks the completion of Apple Entrepreneur Camp’s first year with its fourth cohort of 2019. Apple Entrepreneur Camp is specifically designed for organizations founded and led by women, and dedicated to helping entrepreneurs as they work on the next generation of cutting-edge apps. The camp offers a hands-on technology lab, one-on-one code-level guidance from Apple experts and engineers as well as mentorship, inspiration and insights from top Apple leaders. After the lab concludes, participants get ongoing support and become part of a growing community of exceptional alumni who can help create and build businesses. Women leaders and their teams from 42 companies have taken part in the cohorts that take place once a quarter. Apple engineers and experts work directly with participants on topics including app development, design, the latest advances in machine learning and augmented reality and,

Apple premieres “See,” coming to Apple TV+ November 1 The Show Stars Jason Momoa, Alfre Woodard, Hera Hilmar, Sylvia Hoeks, Christian Camargo, Archie Madekwe, Nesta Cooper and Yadira Guevara-Prip Apple premiered “See” today at the Regency Village Theater in Westwood, California. Written and created by Steven Knight and directed by Francis Lawrence, “See” takes place in the distant future, after a deadly virus decimated humankind. Those who survived emerged blind. Jason Momoa stars as Baba Voss — the father of twins born centuries later with the mythic ability to see — who must protect his tribe against a powerful yet desperate queen who wants the twins destroyed. Alfre Woodard stars as Paris, Baba Voss’s spiritual leader. “See” features an incredible cast and crew, many of whom are blind or have low vision, who helped bring this epic story to life. Beginning November 1, the first three episodes of “See” will be available to watch on Apple TV+ in over 100 countries and regions aroun

Apple celebrates “Dickinson,” coming to Apple TV+ November 1 Starring Hailee Steinfeld, Jane Krakowski, Toby Huss, Adrian Blake Enscoe, Anna Baryshnikov and Ella Hunt Apple celebrated “Dickinson” today with its global premiere at St. Ann’s Warehouse in Brooklyn, New York. Coming exclusively to Apple TV+ on November 1, “Dickinson” is a half-hour comedy series that audaciously explores the constraints of society, gender and family from the perspective of rebellious young poet Emily Dickinson. Written and created by Alena Smith, the series is a coming-of-age story, set in the 19th century, that finds Emily to be the unexpected hero for our millennial generation. Beginning November 1, the complete season, including all 10 episodes, will be available to stream in over 100 countries and regions around the world. Apple TV+, the first all-original video subscription service and home for today’s most imaginative storytellers, will launch November 1 in over 100 countries and regions. The ser

Apple premieres “For All Mankind,” coming to Apple TV+ November 1 Hailing from Golden Globe Nominee and Emmy Award Winner Ronald D. Moore, “For All Mankind” Stars Joel Kinnaman, Michael Dorman, Sarah Jones, Shantel VanSanten, Wrenn Schmidt and Jodi Balfour Apple premiered “For All Mankind” today at the Regency Village Theater in Westwood, California. Coming exclusively to Apple TV+ on November 1, “For All Mankind” is a captivating “what if” take on history from Golden Globe nominee and Emmy Award winner Ronald D. Moore. Told through the lives of astronauts, engineers and their families, “For All Mankind” imagines a world in which the global space race never ended and the space program remained the cultural centerpiece of America’s hopes and dreams. Beginning November 1, the first three episodes of “For All Mankind” will be available to watch on Apple TV+. New episodes will continue to roll out weekly, every Friday. Apple TV+, the first all-original video subscription service and ho

macOS Catalina is available today Features Apple Arcade on Mac, All-New Entertainment Apps and Sidecar, which Expands Mac Workspace with iPad macOS Catalina, the latest version of the world’s most advanced desktop operating system, is now available as a free software update. With macOS Catalina , users are able to enjoy Apple Arcade, a groundbreaking new game subscription service featuring new, exclusive games from some of the world’s most creative developers. Adding to great entertainment on the Mac, Catalina also features all-new Mac versions of Apple Music, Apple Podcasts and Apple TV apps. A new feature called Sidecar extends Mac desktops with iPad as a second display, or tablet input device using Apple Pencil with Mac apps. Voice Control, a transformative accessibility feature, allows Mac to be controlled entirely by voice. With Mac Catalyst, a new technology in Catalina that makes it easy for third-party developers to bring iPad apps to Mac, users will begin to see their favori

Final Cut Pro X update introduces new Metal engine for increased performance New Version Includes Optimizations for Mac Pro and Pro Display XDR Today, Apple updated Final Cut Pro X with a new Metal engine that delivers performance gains across a wide range of Mac systems and takes advantage of the tremendous power of the all-new Mac Pro and the high-resolution, high-dynamic-range viewing experience of Apple Pro Display XDR. Apple is also releasing updates to Motion and Compressor that feature the same modern Metal engine with performance optimizations for Mac Pro and support for Pro Display XDR. Metal-Powered Performance Today’s update to Final Cut Pro delivers a new Metal-based engine that improves playback and accelerates graphics tasks including rendering, real-time effects and exporting on Metal-compatible Mac computers. Video editors with 15-inch MacBook Pro, the most popular system for Final Cut Pro users, will benefit from performance that’s up to 20 percent faster, while ed

Students across Europe learn Swift to unlock new opportunities This October, in classrooms across Europe celebrating EU Code Week, students of all ages are living proof that coding opens doors to opportunities never before possible. At Layton Primary School in Blackpool, England, coding principles are helping 5- and 6-year-olds track down a rogue dinosaur. And in Italy, at Milan’s Institute De Amicis, coding is the key that unlocked a life-changing career for 28-year-old Belinda Tagariello. These schools are part of a growing number of European institutions relying on the power and versatility of iPad, Mac and Apple's Everyone Can Code and App Development with Swift curricula to teach coding to a new generation of students. Both schools say the programs have led to more engaged, innovative learning with proven results. “There will be an output if they put in an input — they are more resourceful in terms of being able to tackle problems.” Meet teachers Alice Nutt and Clare Scott