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Showing posts from August, 2020

Final Cut Pro X updated with significant workflow improvements

Testing conducted by Apple in August 2020 using 2.5GHz 28-core Intel Xeon W-based Mac Pro systems with 384GB of RAM and dual AMD Radeon Pro Vega II graphics with Infinity Fabric Link and 32GB of HBM2 each, configured with 4TB SSD; as well as 2.4GHz 8-core Intel Core i9-based 16-inch MacBook Pro systems with 64GB of RAM and Radeon Pro 5600M graphics with 8GB of HBM2, configured with 8TB SSD. Mac Pro systems tested with an attached Pro Display XDR. Prerelease Final Cut Pro 10.4.9 with prerelease plugins from RED Apple Workflow Installer v16, and Final Cut Pro 10.4.8 with plugins from RED Apple Workflow Installer v15 tested on macOS Catalina, using an 11-second project with REDCODE® RAW 4:1 video, at 8192x4320 resolution and 23.98 frames per second, transcoded to Apple ProRes 422. Performance will vary based on system configuration, media type, and other factors. Testing conducted by Apple in August 2020 using 2.5GHz 28-core Intel Xeon W-based Mac Pro systems with 384GB of RAM and dual

Apple celebrates national parks’ 104th birthday with new ways to support the National Park Foundation

From August 24 through 30, Apple will donate $10 to the National Park Foundation for each Apple Pay purchase made at Apple 1. Limited to the first 100,000 transactions. Subject to $10 minimum purchase. 2. In order to see the Activity Challenge, users must have iOS 13 and watchOS 6 or later. Hannah Wong,Apple,hannahw@apple.com,(408) 974-7077 Keri Fulton,Apple,keri_fulton@apple.com,(240) 595-2691 Apple Media Helpline,media.help@apple.com,(408) 974-2042

Apple announces Apple Music radio

Apple Music 1 and two new stations, Apple Music Hits and Apple Music Country, feature exclusive original shows from the world’s top music hosts and artists Apple revolutionized personal technology with the introduction of the Macintosh in 1984. Today, Apple leads the world in innovation with iPhone, iPad, Mac, Apple Watch, and Apple TV. Apple’s five software platforms — iOS, iPadOS, macOS, watchOS, and tvOS — provide seamless experiences across all Apple devices and empower people with breakthrough services including the App Store, Apple Music, Apple Pay, and iCloud. Apple’s more than 100,000 employees are dedicated to making the best products on earth, and to leaving the world better than we found it. Brian Bumbery,Apple,bumbery@apple.com,(424) 326-4156 Jessica Bass,Apple,jessica_bass@apple.com,(310) 895-6508 Apple Media Helpline,media.help@apple.com,(408) 974-2042

Apple TV+ subscribers get CBS All Access and SHOWTIME bundle at a great value

In addition to exclusive Apple Originals, Apple TV+ subscribers can enjoy two Apple TV channels for the price of one on the Apple TV app 1. This special offer for one year of Apple TV+ for free is good for three months after the first activation of the eligible device. One subscription per Family Sharing group. Plan automatically renews until cancelled. Restrictions and other terms apply; visit  apple.com/promo  for more information. Christine Monaghan,Apple, cmonaghan@apple.com ,(408) 974-8850 Stephanie Saffer,Apple, ssaffer@apple.com ,(408) 974-5160 Apple Media Helpline,media.help@apple.com,(408) 974-2042

Phil Schiller advances to Apple Fellow

Greg Joswiak joins Apple executive team as senior vice president of Worldwide Marketing Apple revolutionized personal technology with the introduction of the Macintosh in 1984. Today, Apple leads the world in innovation with iPhone, iPad, Mac, Apple Watch, and Apple TV. Apple’s five software platforms — iOS, iPadOS, macOS, watchOS, and tvOS — provide seamless experiences across all Apple devices and empower people with breakthrough services including the App Store, Apple Music, Apple Pay, and iCloud. Apple’s more than 100,000 employees are dedicated to making the best products on earth, and to leaving the world better than we found it. Kristin Huguet Quayle,Apple,khuguet@apple.com,(408) 974-2414 Apple Media Helpline,media.help@apple.com,(408) 974-2042

27-inch iMac gets a major update

The ultimate desktop now features much faster performance, SSDs across the line, an even more stunning Retina 5K display, and higher quality camera, speakers, and mics Apple revolutionized personal technology with the introduction of the Macintosh in 1984. Today, Apple leads the world in innovation with iPhone, iPad, Mac, Apple Watch, and Apple TV. Apple’s five software platforms — iOS, iPadOS, macOS, watchOS, and tvOS — provide seamless experiences across all Apple devices and empower people with breakthrough services including the App Store, Apple Music, Apple Pay, and iCloud. Apple’s more than 100,000 employees are dedicated to making the best products on earth, and to leaving the world better than we found it. 1. Performance claims are as compared to previous-generation 27-inch iMac desktops. For more information, visit apple.com/imac . Starlayne Meza,Apple, starlayne_meza@apple.com ,(408) 974-3391 Bill Evans,Apple,bevans@apple.com,(408) 974-0610 Apple Media Helpline,media.h

Oprah Winfrey names “Caste: The Origins of Our Discontents” her most important Book Club selection ever

“Caste” is now available on Apple Books; Winfrey narrates an exclusive excerpt in a new video and will be the first-ever guest editor for Apple News Winfrey’s conversation with Pulitzer Prize-winning historian and author Isabel Wilkerson will debut this fall for free, exclusively on Apple TV+ Bernadette Simpao,Apple,bsimpao@apple.com,(669) 227-9273 Janice Aguilar-Herrero,Apple,janiceah@apple.com,(424) 230-1357 Apple Media Helpline,media.help@apple.com,(408) 974-2042