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Highlights from Apple’s keynote event Photos From Brooklyn Academy of Music Press Contacts Apple Media Helpline,media.help@apple.com,(408) 974-2042

New iPad Pro with all-screen design is most advanced, powerful iPad ever 11-inch and 12.9-inch Models Feature Liquid Retina Display, Powerful A12X Bionic Chip and Face ID New York — Apple today introduced the new iPad Pro with all-screen design and next-generation performance, marking the biggest change to iPad ever. The all-new design pushes 11-inch and 12.9-inch Liquid Retina displays to the edges of iPad Pro and integrates Face ID to securely unlock iPad with just a glance. 1 The A12X Bionic chip with next-generation Neural Engine in iPad Pro outperforms most PC laptops and offers a new USB-C connector, Gigabit-class LTE, and up to 1TB of storage to enable powerful new mobile workflows. 2 With over a million apps designed to take advantage of the large Multi-Touch display, including next-generation apps like Photoshop CC on iPad (coming 2019), the new iPad Pro will push what users can do on a computer further than ever before.  A second-generation Apple Pencil magnet...

All-new MacBook Air takes flight New York — Apple today introduced an all-new MacBook Air , bringing a stunning 13-inch Retina display, Touch ID, the latest processors and an even more portable design to the world’s most loved notebook. Delivering the all-day battery life it’s known for, the new MacBook Air is available in three gorgeous finishes — gold, space gray and silver. The most affordable Retina-display Mac ever also includes an Apple-designed keyboard, a spacious Force Touch trackpad, faster SSDs, wide stereo sound, the Apple T2 Security Chip and Thunderbolt 3, making the new MacBook Air the perfect notebook to take with you everywhere you go.  “The first MacBook Air revolutionized Mac with its thin wedge-shaped aluminum design. It forever changed the entire industry for portable computers and became the world’s most loved notebook,” said Philip Schiller, Apple’s senior vice president of Worldwide Marketing. “Redesigning MacBook Air started with a stunning Retina d...

New Mac mini packs a huge punch Five Times the Performance, 6-Core Processors, More Memory Capacity, All-Flash Storage and More New York — Apple today gave Mac mini a massive increase in performance. Now with quad- and 6-core processors, up to 64GB of faster memory and blazing fast all-flash storage, the new Mac mini delivers an insane five times faster performance, making it the most powerful Mac mini ever made. 1 And with Thunderbolt 3 ports, the Apple T2 Security Chip and a 10Gb Ethernet option, the new Mac mini is a faster and more capable desktop that can do so much more. “Mac mini is loved by customers for its ability to be used in incredibly diverse environments — from casual desktop use, to live professional performances, to multiple Mac mini computers powering through video renderings and compiling software code, to racks of thousands in giant app build farms — anywhere a small-but-mighty Mac is needed to get the job done,” said Philip Schiller, Apple’s senior vice presid...

The secret world of Mac mini Helping to Power Dierks Bentley, Peter Pan and the Apps in Your Pocket From the moment Dierks Bentley’s voice explodes into the California night air, the Shoreline Amphitheatre in Mountain View finds itself on a Mountain High. That’s the name of the 14-time Grammy nominee’s latest tour — and that tour doesn’t go anywhere without Mac mini.  Introduced as a smaller and more affordable desktop computer by Apple in 2005, Mac mini’s power and versatility have made it a favorite of developers around the world for every stage of the app creation process, from tinkering to testing and simulating at scale. As a result, it’s been instrumental in creating, powering and perfecting some of the world’s most popular apps. “Candy Crush, Shopify, Day One — so many of your favorite apps and games run on Mac mini. It’s truly the Swiss Army knife of computers,” says Brian Stucki of MacStadium, which manages nearly 8,000 Mac mini systems in co-location data centers...

iOS 12.1 brings Group FaceTime and new emoji to iPhone and iPad Depth Control in Camera Preview and Dual SIM Support Comes to iPhone X S , iPhone X S Max and iPhone X R iOS 12.1 will be available Tuesday, October 30, bringing Group FaceTime and more than 70 new emoji to iPhone and iPad. FaceTime changed the way people communicate and share important moments, and now with Group FaceTime, it’s easy to chat with more people than ever before — from 2 to 32 people. iOS 12.1 also brings Depth Control in real-time preview and Dual SIM support to iPhone X S , iPhone X S Max and iPhone X R customers. Group FaceTime With iOS 12.1, FaceTime is more fun and flexible, with simple ways to add another person, join an active FaceTime call, or use the same camera effects available in Messages to add stickers, filters or appear to friends and family as an Animoji or Memoji. When an invitation is received, people can choose to join using audio or video ...

iPhone X R now available around the world At 8 a.m. local time on Friday, October 26, the new iPhone X R went on sale around the world. iPhone X R combines breakthrough technologies from iPhone X S in an all-screen glass and aluminum design, featuring a stunning 6.1-inch Liquid Retina display — the most advanced LCD in a smartphone. The customers below were among the first to own the full spectrum of the colorful line up. Apple Covent Garden, London Apple Orchard Road, Singapore Apple 王府井, Beijing Apple 渋谷, Tokyo Press Contacts Nick Leahy,Apple, nleahy@apple.com, (408) 862-5012 Abby Reisinger,Apple,areisinger@apple.com,(669) 227-3527 Apple Media Helpline,media.help@apple.com,(408) 974-2042